In our eighth edition of Accuracy Talks Straight, Xavier Chevreux introduces the luxury sector in the editorial before handing over to Romain Proglio, who presents Brandwatch, a pioneering start-up in social media analysis. 

We then consider the place of the client in relation to the brand in the luxury sector with Abel Perea Burrel and Carlo Paviciullo. Sophie Chassat goes on to present the ‘desirability’ strategies of major luxury players and Luc Paugam, associate professor at HEC Paris, evaluates the strength and value of brands. Finally, Hervé Golletquer, our senior economic adviser, focuses on the economy and finance of French luxury.