Business case
Our client, a world leader in beauty, asked us to conduct a competitive review and business model assessment of virtual try-on and diagnostic tools for consumers.
We provided the group with a clear view of its positioning on virtual try-on and diagnostic tools: competitive landscape, current data quality and value delivered. In addition, we built a model enabling the group to easily monitor value generation over time.
We carried out a benchmark of existing solutions in the market, evaluating each one’s strengths and weaknesses. In parallel, we worked closely with the client’s tech team to assess the value generated by their in-house virtual try-on and diagnostic tools.