Business case
Our client, a world leader in fragrances and cosmetics, asked us to support them in the strategic analysis of fragrance and fashion business models in order to define its portfolio strategy.
We provided a clear view of existing fragrance business models, competitor structures and financials. We also identified key success factors for small fashion businesses and the strategic directions to be implemented.
We segmented the fragrance market, focusing on top players and their links with fashion. We prepared a competitor benchmark, analysing financials and strategies, and also assessed fragrance business models, including licensing. Finally, we analysed successful small fashion businesses to identify key success factors. We then provided strategic recommendations and next steps for the client.