Business case
Our client, a class III medical device company developing an implantable brain-computer interface (BCI) solution, approached us to support its pricing strategy by (i) conducting landscape research, (ii) performing a detailed gap analysis and (iii) creating an economic evaluation model to support their reimbursement strategy.
We issued clear recommendations for target indication prioritisation and rationale development. We also determined the optimal pricing and reimbursement strategies for the company’s solution.
We assisted the client in (i) conducting extensive research on community preferences and needs across several indications in collaboration with an expert partner and their connections to patient advocacy groups in the US; (ii) producing a gap analysis for the unmet needs in relation to the company’s solution; and (iii) presenting a reimbursement strategy for the company’s medical device.