Business case
In the context of strong growth in the retail media market and increasing convergence between the interests of advertisers, retailers and agencies, our client, a major international retailer, engaged us to support the preparation of estimated financial statements for its retail media operations.
The project required us to navigate the complexities of a large-scale carve-out in an emerging business model, where financial, legal and operational dimensions were closely intertwined. We played a central role in bridging these domains, working hand-in-hand with the parties to ensure that the pro forma financials reflected both contractual realities and future JV requirements.
Our work served as a basis for discussions to set up a joint venture with a leading global advertising agency. In particular, we determined a pro forma P&L to help each party.