Business case
Our client, a world leader in beauty, asked us to design a playbook to explore and assess a new business model built on personalization and subscription.
The subscription model introduces distinct features and KPIs compared with the company’s current set-up, notably churn rate, installed base and lifetime value (LTV). Understanding and tracking these metrics is critical to successfully scaling and sustaining the model.
We developed the playbook by highlighting the fundamental differences between a subscription-based model and the company’s traditional business model. This included a comprehensive business modelling exercise to capture the specific economics and value drivers of such a model.