Our client, a European tier-1 automotive supplier, sought strategic advice on the optimal market entry approach for China, considering both greenfield investments and M&A scenarios. Its objectives included evaluating potential entry strategies, selecting the ideal factory location, negotiating the establishment of a wholly owned subsidiary with Chinese authorities and supporting the initial phases of the new company’s operations in China.
Thanks to our analyses, we were able to recommend the greenfield approach as the most viable entry scenario. We identified and facilitated the selection of optimal factory sites and supported negotiations with authorities for the establishment of our client’s China subsidiary.