Business case
Our client, a leading international producer, engaged us to conduct an expert assessment of the free-to-air French TV market for English-language series, in the context of an ongoing legal dispute.
The project demonstrated our ability to assess niche media markets precisely and independently – even in fragmented or opaque contexts. It reinforced our reputation as an expert in audiovisual content valuation and legal support involving complex pricing analysis.
We analysed the dynamics of the French market for international series, examined acquisition patterns and pricing strategies of broadcasters, and reconstructed price ranges per episode based on industry interviews and proprietary data. Our study distinguished between first runs, re-runs, and acquisitions by historical channels vs DTT channels, providing a robust, data-backed benchmark of licensing costs during the period.