Business case
Our client, a world leader in beauty, was looking to accelerate its tech initiatives and sought to (i) develop a methodology to assess the value generated by its various beauty tech initiatives, (ii) understand the value potential of these initiatives and (iii) derive actionable quick wins to unlock the value of their beauty tech portfolio.
Beauty Tech initiatives can create significant value for cosmetics groups in the form of either tangible or intangible value creation levers. These value assessment approaches are nascent and require new methodologies to be activated and regularly monitored. Once defined, corporates need to align data capture, harmonisation and reporting to leverage the full value creation potential of these initiatives. Finally, a clear value assessment proves to be the basis for strategic alignment and portfolio management.
We created a methodology and a model that provided a clear vision of the value generated by the initiatives, assisted the client in aligning the value generation of all initiatives within their portfolio and sparked discussion on future growth.