Business case
Our client, a major European postal and logistics operator with extensive last-mile delivery infrastructure, possessed unique data assets from millions of daily deliveries but had not yet capitalised on their commercial potential. The company sought to develop data-driven revenue streams leveraging their unparalleled insights into delivery patterns, urban mobility and consumer behaviour.
The strategic framework defined concrete paths to creating commercial value from operational data, positioning the client to capture opportunities in the data economy. This blueprint established the foundation for logistics operators to compete beyond traditional service delivery.
We designed a comprehensive data monetisation strategy for the logistics division. Our approach included mapping data assets across delivery routes, traffic patterns and recipient behaviours; developing commercial data products for retailers, urban planners and real estate players; and creating anonymised analytics services while ensuring GDPR compliance. We established partnership models with data consumers, designed API-based delivery mechanisms, and built governance frameworks protecting competitive advantages while enabling new revenue generation.