Business case
Our client, a leading Canadian cosmetics company, supported by one of its shareholders, a leading Canadian pension fund, engaged us to create a strategic plan for one of its luxury brands.
Our comprehensive, data-driven approach enabled the client to clarify its strategic direction, strengthen brand and portfolio coherence, and unlock operational improvements, laying the foundations for sustainable, profitable growth.
We acted as a strategic adviser, supporting the client in reviewing performance, brand positioning and product portfolio strategy. Our team identified tactical levers across pricing, distribution and product lifecycle management processes and also developed executive dashboards to track key performance indicators. We also guided the restructuring of the sales & marketing department to align with future growth objectives.