Business case
A hard discounter had been airing promotional TV spots in France without complying with advertising regulations. As a result, it managed to gain in attractiveness vis-à-vis consumers and increase its market share at the expense of our client, a major national supermarket chain.
The Paris Court of Appeal ordered the hard discounter to pay our client €43 million in damages. Complementary analyses were developed to validate the conclusions and reinforce the claim’s robustness, enhancing the impact before the court.
We worked closely with our client and its legal counsel to establish the causal link between the unfair commercial conduct and the harm suffered. To quantify the damage, we applied econometric techniques designed to estimate how the hard discounter’s market share would have evolved in a counterfactual scenario.