Business case
Our client, a leading mobile network operator, considered it was the victim of unfair commercial practices by a competitor. According to our client, certain offers from the competitor that subsidised mobile handsets concealed a payment facility and/or applied an excessive interest rate on this undisclosed credit.
Our client won the trial at first instance and obtained payment of +€300m.
We conducted a comprehensive analysis of the mobile market, examining dynamics, pricing strategies, the structure of offers, and marketing approaches, including the contrast between Sim-only and subsidised handset models. We then reviewed the practices of competitors and evaluated the related impact on our client.