Founded in 2007 by Giles Palmer, the company Brandwatch was a pioneer in the area of social media analysis and grew exponentially over the subsequent years.
The story of Brandwatch starts with Giles Palmer’s ambitious vision to create a platform that enables companies to listen to and understand online conversations. At the time, social media was booming and quickly becoming an important way for people to express their opinions and preferences. Palmer immediately recognised the potential of these online conversations as a source of precious information for companies.
Brandwatch’s objective from 2007 was thus to develop cutting-edge technology to analyse social media data and provide exploitable information to companies. The company quickly became the subject of much interest.
Driven by the ramp-up of social media, the volume of data generated exploded, obliging Brandwatch to evolve in order to meet the growing the needs of its clients. The company thus invested massively in research and development to improve its social media analysis platform and expanded its team to include experts in data science and artificial intelligence.
Brandwatch’s innovative approach was recompensed by the rapid adoption of its platform by major global brands. These companies realised the importance of understanding online conversations and taking advantage of this information to make informed commercial decisions. Brandwatch enabled companies to listen to their public and to engage with them more closely.
Over the years, Brandwatch continued to develop and widen its range of products and services. The company launched new functionalities, such as sentiment analysis, trend detection and audience segmentation, to help its clients deepen their understanding of online conversations.
Brandwatch also expanded its global presence by opening offices in several countries and established strategic partnerships with other industry players, strengthening its position as leader in the social media analysis market.
In 2021, Brandwatch reached a new significant phase by announcing its merger with Crimson Hexagon, another well-known company in the social media analysis sphere. This merger made it possible to combine and strengthen their technological lead by developing, for example, automatic learning and processing of natural language to improve the precision and relevance of its analyses.
In 2023, Brandwatch launched the next generation of its platform, incorporating the advanced functionalities of artificial intelligence and data visualisation. Today, Brandwatch is recognised as the reference in social media analysis. The company has thousands of clients across the world, from small companies to major global brands like Unilever, Nestlé, Carlsberg and Toyota.
The company makes it possible to monitor everything that is said about a brand and analyse key trends, enabling brand management in real time. Indeed, brand management, crisis management and influencer marketing are all tools at the service of major groups through the Brandwatch suite.
Romain Proglio – Partner, Accuracy
Accuracy Talks Straight #8 – Start-up stories