Founded in Rimini in 2011, Unit Garage is a premium Italian motorcycle customisation brand with a strong positioning in the heritage and adventure segments. Through its proprietary e-commerce platform and specialised dealer network, the company reaches customers in more than 80 countries.
The acquisition marks another important step in Sefo Group’s buy-and-build strategy, expanding its portfolio to five brands and bringing together Unit Garage’s premium positioning, international reach and direct-to-consumer expertise with Sefo Group’s industrial capabilities.