Business case
Our client, a leading global oil and gas company, was considering investing in the electric vehicle charging facility market in China. The market presented promising prospects but was characterised by a highly competitive environment with strong leading players.
Our ultimate goal was to assist the client in better understanding the local market and identifying potential partners based on their unique business models. With the market study, we managed to identify top-ranking cities / provinces as potential markets to enter based on a customised scoring mechanism and obtain an in-depth understanding of the market segments and existing key players. Our team also represented the client to reach out to potential partners through exclusive interviews.
We provided our client with (i) a comprehensive review of market potential by city / province, (ii) a deep-dive into selected key players, (iii) an evaluation of available business models and (iv) a financial model structure.