The football industry is unique. Most European football clubs are structurally loss-making and rely on the sale of their main assets (the players) to balance their budgets. With this in mind, many valuation methodologies are not applicable. We therefore applied the NAV method and the transaction multiples method. It is worth noting that the valuation of a football club also depends on several factors unable to be measured such as (i) sporting results, (ii) the history and the region of the club and (iii) the soft power policies of some countries, as well as certain real estate considerations (stadium / ownership of the headquarters).