The longevity market is fast expanding, and the target’s proprietary technology positioned it at the top of the range for both consumer health products and skincare. As our client already had a partnership with a critical player in the supplement industry, its investment would be key in the launch of cosmeceutical products. Key areas of consideration were (i) the purpose of the funding, which was to be used mostly to develop the marketing strategy, and (ii) the lack of physical shopping locations, which are crucial for the retail of skincare products.