Our client, a public sector organisation, sought to understand the project economics for a major public infrastructure project involving various facilities and a 30,000-seat grandstand to be used for public and private events. This included understanding potential revenue streams, potential costs and the overall profitability of the facilities. The key concern was to understand if the asset / facility would be self-sustaining.
Obtaining the right mix of events was critical for driving revenues and profitability. Determining the price of public and private events was therefore critical, as well as their proper scheduling. Additionally, it was essential to understand lifecycle costs and plans as they affect the overall profitability of the facilities.