Business case
Our client, a hotel operator, had management and franchise agreements with third-party hotel owners, operating over a hundred hotels and venues under key luxury and mid-market brands. It was seeking support in the preparation of its business plan, forecast and brand expansion strategy.
Our primary objective was to provide investors with clear drivers to forecast performance and to present which investments were needed to expand the company’s operations and brands.
We identified the performance drivers for the key brands and activities and reviewed the business plans.