August 2005

Key points in the valuation of brands

To appraise brands, there are two approaches – intrinsic and analogical – which cover the two categories of methods implemented to appraise companies. Alongside these valuation approaches, there are also references that can provide an initial estimate.

This article aims to present a non-exhaustive but sufficiently complete critical overview to provide a perspective on the various references and methods available.

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More accuracy news

November 2022

Innovation & Optimisation: How can O...

Infrastructure assets across North America are aging and in urgent need of better operation and maintenance (O&M) practices. The traditional challenges with O&M are accentuated by recent disruptions of the status quo, with emerging challenges including the higher degre...

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October 2022

Accuracy advises Banque des Territoires (Cais...

Accuracy provided financial advisory services for Banque des Territoires (Caisse des Dépôts et Consignations) and RATP Capital Innovation in the context of strengthening their majority stake in the capital of the company. ...