August 2005

Key points in the valuation of brands

To appraise brands, there are two approaches – intrinsic and analogical – which cover the two categories of methods implemented to appraise companies. Alongside these valuation approaches, there are also references that can provide an initial estimate.

This article aims to present a non-exhaustive but sufficiently complete critical overview to provide a perspective on the various references and methods available.

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More accuracy news

May 2023

Economic brief – A cloudy forecast

Is the global economy, or at least the situation in the West, showing some signs of normalisation, after what has been a difficult period for many? Are we soon to see the back of this period of high inflation? What is the link between these two factors? And what conclu...

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April 2023

Building tomorrow: The COP of Action

This report introduces Accuracy’s key recommendations and guidelines on three specific topics that the construction sector needs to address to move towards sustainable practices and achieve net zero by 2050. The intent is to outline the areas where COP 28 should focus ...

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