Key points in the valuation of brands

To appraise brands, there are two approaches – intrinsic and analogical – which cover the two categories of methods implemented to appraise companies. Alongside these valuation approaches, there are also references that can provide an initial estimate.

This article aims to present a non-exhaustive but sufficiently complete critical overview to provide a perspective on the various references and methods available.

Read the article

More accuracy news

February 2019

Accuracy grows its international presence by ...

After setting up in Singapore in 2016, Dubai in 2017, and Beijing and Casablanca in 2018, Accuracy continues to grow its global presence by opening an office in Hong Kong. The Hong Kong office is led by Xavier Gallais (HEC 1996), an Accuracy partner since 2008, who join...

Read the article