Key points in the valuation of brands

Key points in the valuation of brands

To appraise brands, there are two approaches – intrinsic and analogical – which cover the two categories of methods implemented to appraise companies. Alongside these valuation approaches, there are also references that can provide an initial estimate.

This article aims to present a non-exhaustive but sufficiently complete critical overview to provide a perspective on the various references and methods available.

Read the article

More accuracy news

August 2019

Accuracy advises Société Générale

Accuracy assisted Société Générale in the divestment process of PEMA GmbH, a truck and trailer rental company managing a fleet of around 19,000 vehicles in seven countries in Europe. ...

May 2019

CIArb Guidelines for Witness Conferencing in ...

Accuracy is proud to have supported the development and publication of the Chartered Institute of Arbitrators (the “CIArb”) Guidelines for Witness Conferencing in International Arbitration (the “Guidelines”). The Guidelines were launched in Singapore on 23 April 2019, ...