Key points in the valuation of brands

To appraise brands, there are two approaches – intrinsic and analogical – which cover the two categories of methods implemented to appraise companies. Alongside these valuation approaches, there are also references that can provide an initial estimate.

This article aims to present a non-exhaustive but sufficiently complete critical overview to provide a perspective on the various references and methods available.

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More accuracy news

April 2020

Accuracy advised Protect Medical, the holding company set up by Borromin Capital Fund IV in June 2019 to acquire Söhngen Group (Söhngen), on the acquisition of Spencer Italia S.r.l. (Spencer) on 17th April 2020. With this, Protect Medical is following its strategy to b...