{"id":52000,"date":"2025-02-13T12:11:57","date_gmt":"2025-02-13T11:11:57","guid":{"rendered":"https:\/\/www.accuracy.com\/?p=52000"},"modified":"2025-03-07T12:14:45","modified_gmt":"2025-03-07T11:14:45","slug":"opinion-quel-est-votre-minimum-durable-acceptable-les-echos","status":"publish","type":"post","link":"https:\/\/www.accuracy.com\/fr\/opinion-quel-est-votre-minimum-durable-acceptable-les-echos\/","title":{"rendered":"Opinion : Quel est votre Minimum Durable Acceptable ? - Les Echos"},"content":{"rendered":"

Pour r\u00e9pondre \u00e0 la double injonction des imp\u00e9ratifs \u00e9conomiques de court terme et de responsabilit\u00e9 \u00e0 long terme, une notion doit s'imposer dans toutes les discussions strat\u00e9giques des entreprises : celle de Minimum Durable Acceptable, argumentent Sophie Chassat et David Chollet chez Accuracy.<\/strong><\/p>\n

\u00a0<\/strong>Concernant la CSRD, il y a urgence \u00e0 sortir de l'id\u00e9ologie pour adopter une approche pragmatique. Sa simplification annonc\u00e9e doit permettre d'en faire un v\u00e9ritable outil de pilotage strat\u00e9gique, plaident Sophie Chassat et David Chollet.<\/p>\n

Alors que les d\u00e9fis environnementaux et sociaux sont bouscul\u00e9s par des replis g\u00e9opolitiques, des slogans tels que \" Drill, baby, drill \" resurgissent aux Etats-Unis et des r\u00e9sistances se font jour en Europe sous la forme de la contestation des normes ESG. Partout, s'installe l'id\u00e9e que la durabilit\u00e9 est exclusive de la comp\u00e9titivit\u00e9 et qu'elle peut bien devenir secondaire dans un contexte \u00e9conomique tendu.<\/p>\n

Pourtant, les faits sont l\u00e0 : six des neuf limites plan\u00e9taires ont \u00e9t\u00e9 d\u00e9pass\u00e9es et les inondations de Valence ou les feux de Los Angeles nous rappellent que les risques climatiques sont bien r\u00e9els. Des premi\u00e8res quantifications estiment l'impact \u00e0 pr\u00e8s de 1 point de PIB pour l'ann\u00e9e pass\u00e9e. Parall\u00e8lement, une r\u00e9cente \u00e9tude du World Economic Forum et du BCG rappelle que l'inaction climatique pourrait entra\u00eener une chute de 22 % du PIB mondial d'ici 2100 et amputer les b\u00e9n\u00e9fices des entreprises de 25 % d\u00e8s 2050.<\/p>\n

\n

Voir l'article complet ici<\/a>.\u00a0<\/em><\/p>","protected":false},"excerpt":{"rendered":"

Pour r\u00e9pondre \u00e0 la double injonction des imp\u00e9ratifs \u00e9conomiques de court terme et de responsabilit\u00e9 \u00e0 long terme, une notion doit s’imposer dans toutes les discussions strat\u00e9giques des entreprises\u00a0: celle de Minimum Durable Acceptable, argumentent Sophie Chassat et David Chollet chez Accuracy. \u00a0Concernant la CSRD, il y a urgence \u00e0 sortir de l’id\u00e9ologie pour adopter […]<\/p>\n","protected":false},"author":38,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[113,316],"tags":[],"class_list":["post-52000","post","type-post","status-publish","format-standard","hentry","category-france","category-press"],"acf":[],"yoast_head":"\nOpinion | Quel est votre Minimum Durable Acceptable ? - Les Echos - Accuracy<\/title>\n<meta name=\"description\" content=\"Pour r\u00e9pondre \u00e0 la double injonction des imp\u00e9ratifs \u00e9conomiques de court terme et de responsabilit\u00e9 \u00e0 long terme, une notion doit s'imposer dans toutes\" \/>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"fr_CA\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Opinion | Quel est votre Minimum Durable Acceptable ? 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