{"id":51975,"date":"2024-12-27T11:38:31","date_gmt":"2024-12-27T10:38:31","guid":{"rendered":"https:\/\/www.accuracy.com\/?p=51975"},"modified":"2025-03-07T11:41:07","modified_gmt":"2025-03-07T10:41:07","slug":"classement-exclusif-les-cabinets-de-conseil-frileux-sur-instagram-et-tiktok-consultor","status":"publish","type":"post","link":"https:\/\/www.accuracy.com\/fr\/classement-exclusif-les-cabinets-de-conseil-frileux-sur-instagram-et-tiktok-consultor\/","title":{"rendered":"Classement exclusif : les cabinets de conseil frileux sur Instagram et TikTok - Consultor"},"content":{"rendered":"

Alors que les r\u00e9seaux sociaux font aujourd'hui partie int\u00e9grante de la strat\u00e9gie de comm des grandes entreprises, les cabinets de conseil en strat\u00e9gie restent \u00e0 la traine sur le sujet en France. C'est un euph\u00e9misme ! Telle est la premi\u00e8re conclusion d'une \u00e9tude exclusive de Businesscoot pour Consultor sur la pr\u00e9sence (et l'activit\u00e9) des cabinets dans cet outil de communication 2.0.<\/strong><\/p>\n

O\u00f9 et comment les cabinets de conseil en strat\u00e9gie communiquent-ils sur les r\u00e9seaux sociaux ? La soci\u00e9t\u00e9 d'\u00e9tudes sp\u00e9cialiste des \u00e9tudes et informations sectorielles Businesscoot\/Indexpresse a r\u00e9alis\u00e9 en novembre dernier une \u00e9tude d\u00e9di\u00e9e (en exclusivit\u00e9 pour Consultor) sur 28 cabinets de conseil en strat\u00e9gie, cabinets d'origine fran\u00e7aise et bureaux de cabinets internationaux bas\u00e9s en France. Pour d\u00e9cortiquer leur pr\u00e9sence sur LinkedIn, X, Facebook, Insta, et TikTok... Avec une id\u00e9e (pr\u00e9con\u00e7ue) en t\u00eate pour son CEO Aymar Monnoyeur : que \"tous les cabinets allaient sur Insta pour recruter<\/em>\" ! \u00c0 l'instar de bon nombre d'entreprises aujourd'hui. Mais c'\u00e9tait sans compter sur la r\u00e9alit\u00e9 des datas.<\/p>\n

(\u2026)<\/p>\n

Autre enseignement de cette \u00e9tude, ce ne sont pas les cabinets historiques de direction g\u00e9n\u00e9rale en France qui ont la politique com' la plus active sur LinkedIn. En effet, le premier d'entre eux en termes de followers, c'est Accuracy<\/strong>, avec plus de 39 000 followers, suivi par Eight Advisory (32 200), deux cabinets d'origine fran\u00e7aise de conseil financier. Viennent ensuite Bain et ses quelque 31 000 abonn\u00e9s, McKinsey (26 000), K\u00e9a (24 600), puis Advancy (20 800). Les autres cabinets \u00e9tudi\u00e9s se situent en dessous des 16 000 followers. Quant \u00e0 CIB Consulting et Transformation de BNP Paribas, il n'a pas de page LinkedIn.<\/p>\n

\n

Voir l'article complet ici<\/a>.\u00a0<\/em><\/p>","protected":false},"excerpt":{"rendered":"

Alors que les r\u00e9seaux sociaux font aujourd\u2019hui partie int\u00e9grante de la strat\u00e9gie de comm des grandes entreprises, les cabinets de conseil en strat\u00e9gie restent \u00e0 la traine sur le sujet en France. C\u2019est un euph\u00e9misme\u00a0! Telle est la premi\u00e8re conclusion d\u2019une \u00e9tude exclusive de Businesscoot pour Consultor sur la pr\u00e9sence (et l\u2019activit\u00e9) des cabinets dans […]<\/p>\n","protected":false},"author":38,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[113,316],"tags":[],"class_list":["post-51975","post","type-post","status-publish","format-standard","hentry","category-france","category-press"],"acf":[],"yoast_head":"\nClassement exclusif : les cabinets de conseil frileux sur Instagram et TikTok - Consultor - Accuracy<\/title>\n<meta name=\"description\" content=\"Alors que les r\u00e9seaux sociaux font aujourd\u2019hui partie int\u00e9grante de la strat\u00e9gie de comm des grandes entreprises, les cabinets de conseil en strat\u00e9gie\" \/>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"fr_CA\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Classement exclusif : les cabinets de conseil frileux sur Instagram et TikTok - 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