{"id":48298,"date":"2024-09-18T15:45:05","date_gmt":"2024-09-18T13:45:05","guid":{"rendered":"https:\/\/www.accuracy.com\/?p=48298"},"modified":"2024-11-08T13:23:54","modified_gmt":"2024-11-08T12:23:54","slug":"dans-la-banque-attirer-des-clients-est-devenu-un-sport-de-combat","status":"publish","type":"post","link":"https:\/\/www.accuracy.com\/fr\/dans-la-banque-attirer-des-clients-est-devenu-un-sport-de-combat\/","title":{"rendered":"Dans la banque, attirer des clients est devenu un sport de combat - Les Echos"},"content":{"rendered":"<p><b><span style=\"font-size: 11.0pt; font-family: 'Segoe UI',sans-serif;\">Avec le ralentissement du cr\u00e9dit immobilier, les \u00e9tablissements ont vu s'\u00e9mousser l'une de leurs principales armes pour attirer de nouveaux clients.<\/span><\/b><\/p>\n<p style=\"line-height: 13.5pt; box-sizing: border-box;\"><span style=\"font-size: 11.0pt; font-family: 'Segoe UI',sans-serif; color: #333333;\">Un probl\u00e8me simple, des r\u00e9ponses qui le sont moins. Depuis 2022, les emprunteurs se sont faits plus rares dans les agences bancaires. En cause, la remont\u00e9e des taux d'int\u00e9r\u00eat lanc\u00e9e par la\u00a0<span class=\"stubs\">Banque centrale europ\u00e9enne<\/span>\u00a0(<span class=\"stubs\">BCE<\/span>), ensuite r\u00e9percut\u00e9e sur le prix \" \u00e0 la pompe \" du cr\u00e9dit immobilier. (...)<\/span><\/p>\n<p style=\"line-height: 13.5pt;\"><span style=\"font-size: 11.0pt; font-family: 'Segoe UI',sans-serif; color: #333333;\">\" On compte chaque ann\u00e9e autour de 4 millions de nouvelles relations bancaires (brut), mais le mouvement s'est clairement ralenti derni\u00e8rement \", remarque Nicolas Darbo, associ\u00e9 au cabinet Accuracy.<\/span><\/p>\n<p>Retrouver l'int\u00e9gralit\u00e9 de l'article dans Les Echos <a href=\"https:\/\/www.lesechos.fr\/finance-marches\/banque-assurances\/dans-la-banque-attirer-des-clients-est-devenu-un-sport-de-combat-2119717#:~:text=D%C3%A9cryptage-,Dans%20la%20banque%2C%20attirer%20des%20clients%20est%20devenu%20un%20sport,pour%20attirer%20de%20nouveaux%20clients.\">ici<\/a>.<\/p>","protected":false},"excerpt":{"rendered":"<p>Avec le ralentissement du cr\u00e9dit immobilier, les \u00e9tablissements ont vu s&#8217;\u00e9mousser l&#8217;une de leurs principales armes pour attirer de nouveaux clients. Un probl\u00e8me simple, des r\u00e9ponses qui le sont moins. Depuis 2022, les emprunteurs se sont faits plus rares dans les agences bancaires. En cause, la remont\u00e9e des taux d&#8217;int\u00e9r\u00eat lanc\u00e9e par la\u00a0Banque centrale europ\u00e9enne\u00a0(BCE), [&hellip;]<\/p>\n","protected":false},"author":38,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[113,316],"tags":[],"class_list":["post-48298","post","type-post","status-publish","format-standard","hentry","category-france","category-press"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.5 (Yoast SEO v28.5) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Dans la banque, attirer des clients est devenu un sport de combat - Les Echos - Accuracy<\/title>\n<meta name=\"description\" content=\"Avec le ralentissement du cr\u00e9dit immobilier, les \u00e9tablissements ont vu s&#039;\u00e9mousser l&#039;une de leurs principales armes pour attirer de nouveaux clients. Un\" \/>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"fr_CA\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Dans la banque, attirer des clients est devenu un sport de combat - Les Echos\" \/>\n<meta property=\"og:description\" content=\"Avec le ralentissement du cr\u00e9dit immobilier, les \u00e9tablissements ont vu s&#039;\u00e9mousser l&#039;une de leurs principales armes pour attirer de nouveaux clients. 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