{"id":46513,"date":"2024-06-18T10:00:19","date_gmt":"2024-06-18T08:00:19","guid":{"rendered":"https:\/\/www.accuracy.com\/?p=46513"},"modified":"2024-11-08T14:17:51","modified_gmt":"2024-11-08T13:17:51","slug":"apple-est-pousse-au-contrepied-sur-le-paiement-fractionne","status":"publish","type":"post","link":"https:\/\/www.accuracy.com\/fr\/apple-est-pousse-au-contrepied-sur-le-paiement-fractionne\/","title":{"rendered":"Apple est pouss\u00e9 au contrepied sur le paiement fractionn\u00e9 - L'Agefi"},"content":{"rendered":"<p>Un an apr\u00e8s son lancement, la firme \u00e0 la pomme ferme son service interne de \" buy now pay later \" (BNPL) aux Etats-Unis. M\u00eame si elle propose d\u00e9sormais du paiement fractionn\u00e9 via des marques tierces, ce choix fait figure de revirement strat\u00e9gique.<\/p>\n<p class=\"articleparagraph\" style=\"line-height: 13.5pt; background: white; margin: 3.75pt 0in 12.0pt 0in;\"><span style=\"font-size: 13.0pt; font-family: 'Arial',sans-serif; color: black;\"> (\u2026)<\/span><\/p>\n<p>Ce type de paiements \u00e9chelonn\u00e9s a, certes, suscit\u00e9 un fort engouement pendant la pand\u00e9mie de Covid-19, parall\u00e8lement au d\u00e9veloppement par d\u00e9faut du e-commerce - les Fran\u00e7ais confin\u00e9s chez eux faisaient tous leurs achats en ligne. \"Surtout, les taux d'int\u00e9r\u00eat \u00e9taient alors \u00e0 z\u00e9ro. Depuis, ils sont pass\u00e9s \u00e0 2-3%, le mod\u00e8le \u00e9conomique du BNPL ne marche plus. Beaucoup d'acteurs du BNPL se posent maintenant la question, m\u00eame les leaders comme Klarna \", observe <strong>Nicolas Darbo<\/strong>, associ\u00e9 chez <strong>Pr\u00e9cision<\/strong>.<\/p>\n<p>Retrouvez l'int\u00e9gralit\u00e9 de l'article sur l'Agefi <a href=\"https:\/\/www.agefi.fr\/news\/entreprises\/un-an-apres-son-lancement-apple-est-contraint-au-contrepied-sur-le-paiement-fractionne#:~:text=Un%20an%20apr%C3%A8s%20son%20lancement,fait%20figure%20de%20revirement%20strat%C3%A9gique.\">ici<\/a>.<\/p>","protected":false},"excerpt":{"rendered":"<p>Un an apr\u00e8s son lancement, la firme \u00e0 la pomme ferme son service interne de \u00ab buy now pay later \u00bb (BNPL) aux Etats-Unis. M\u00eame si elle propose d\u00e9sormais du paiement fractionn\u00e9 via des marques tierces, ce choix fait figure de revirement strat\u00e9gique. (&#8230;) Ce type de paiements \u00e9chelonn\u00e9s a, certes, suscit\u00e9 un fort engouement [&hellip;]<\/p>\n","protected":false},"author":38,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[113,316],"tags":[],"class_list":["post-46513","post","type-post","status-publish","format-standard","hentry","category-france","category-press"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.1 (Yoast SEO v28.1) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Apple est pouss\u00e9 au contrepied sur le paiement fractionn\u00e9 - L&#039;Agefi - Accuracy<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.accuracy.com\/fr\/apple-est-pousse-au-contrepied-sur-le-paiement-fractionne\/\" \/>\n<meta property=\"og:locale\" content=\"fr_CA\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Apple est pouss\u00e9 au contrepied sur le paiement fractionn\u00e9 - L&#039;Agefi\" \/>\n<meta property=\"og:description\" content=\"Un an apr\u00e8s son lancement, la firme \u00e0 la pomme ferme son service interne de \u00ab buy now pay later \u00bb (BNPL) aux Etats-Unis. 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