{"id":44882,"date":"2023-09-01T11:00:22","date_gmt":"2023-09-01T09:00:22","guid":{"rendered":"https:\/\/www.accuracy.com\/?p=44882"},"modified":"2024-09-12T15:05:06","modified_gmt":"2024-09-12T13:05:06","slug":"luxe-et-valeur-de-la-marque","status":"publish","type":"post","link":"https:\/\/www.accuracy.com\/fr\/luxury-and-brand-value\/","title":{"rendered":"Luxe et valeur de la marque"},"content":{"rendered":"<p>Cette \u00e9dition d'Accuracy Talk Straight aborde le secteur du luxe et la valeur des marques. L'\u00e9conomie du luxe est sous les feux de la rampe pour diff\u00e9rentes raisons : d'une part, pour le succ\u00e8s mondial de ses groupes leaders ; d'autre part, pour des questions soci\u00e9tales.<\/p>\n<p>Apr\u00e8s seulement quelques mois de revue de presse, les commentaires \u00e9logieux des experts, des communicateurs et des leaders d'opinion sont \u00e9vidents :<\/p>\n<ul>\n<li>Le poids croissant du secteur dans le CAC 40 refl\u00e8te sa contribution \u00e0 l'\u00e9conomie fran\u00e7aise, g\u00e9n\u00e9ratrice d'exportations, d'emplois et de recettes fiscales.<\/li>\n<li>Avec ses acteurs mondiaux et ses marques extr\u00eamement rentables et en forte croissance, la vieille Europe - et en particulier le trio France, Italie, Suisse - montre qu'elle sait monnayer ses traditions et sa qualit\u00e9 de vie.<\/li>\n<li>Le secteur prot\u00e8ge et investit de plus en plus dans ses fournisseurs et sous-traitants, pr\u00e9servant ainsi l'expertise locale.<\/li>\n<\/ul>\n<p>Cependant, des questions \u00e9mergent. Certaines sont r\u00e9centes, comme la fusion croissante des industries du luxe et de la production artistique, regroup\u00e9es sous le terme trompeur d'\"industries cr\u00e9atives\", ou la diminution de l'\u00e9lasticit\u00e9 \u00e9conomique, reflet d'une in\u00e9galit\u00e9 croissante. D'autres sont plus anciennes, de l'utilit\u00e9 sociale aux motivations des acheteurs et \u00e0 l'effet Veblen, \u00e0 la soumission suppos\u00e9e du Sud \u00e0 la cr\u00e9ation intellectuelle et culturelle du Nord, ainsi qu'aux questions de go\u00fbt autour de la vulgarit\u00e9 impos\u00e9e par le mod\u00e8le \u00e9conomique de ce qui est, plus que jamais, une industrie.<\/p>\n<p>Les contributeurs de cette lettre d'information nous \u00e9claireront sur cette industrie fascinante.<\/p>\n<p>&nbsp;<\/p>\n<hr \/>\n<p><strong>Xavier Chevreux - Associ\u00e9, Accuracy<br \/>\n<\/strong><em>Accuracy Talks Straight #10 - Un partenaire, une vision (Editorial)<\/em><\/p>","protected":false},"excerpt":{"rendered":"<p>This edition of Accuracy Talk Straight addresses the luxury sector and the value of brands. The luxury economy is in the spotlight for differing reasons: on the one hand, for the global success of its leading groups; on the other, for societal issues. From just a few months of press reviews, the glowing comments of [&hellip;]<\/p>\n","protected":false},"author":58,"featured_media":47568,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[212,233,268],"tags":[283],"class_list":["post-44882","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-analysis","category-article","category-luxury-analysis","tag-accuracy-talks-straight-8"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.5 (Yoast SEO v27.5) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Luxury and brand value - Accuracy<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.accuracy.com\/fr\/luxe-et-valeur-de-la-marque\/\" \/>\n<meta property=\"og:locale\" content=\"fr_CA\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Luxury and brand value\" \/>\n<meta property=\"og:description\" content=\"This edition of Accuracy Talk Straight addresses the luxury sector and the value of brands. 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