{"id":43948,"date":"2024-05-07T13:00:58","date_gmt":"2024-05-07T11:00:58","guid":{"rendered":"https:\/\/www.accuracy.com\/?p=43948"},"modified":"2024-09-12T13:43:35","modified_gmt":"2024-09-12T11:43:35","slug":"laai-generative-plus-quun-simple-coup-doeil","status":"publish","type":"post","link":"https:\/\/www.accuracy.com\/fr\/generative-ai-more-than-meets-the-eye\/","title":{"rendered":"L'IA g\u00e9n\u00e9rative : plus qu'une vue de l'esprit"},"content":{"rendered":"<p>L'\u00e9mergence de l'IA g\u00e9n\u00e9rative repr\u00e9sente un d\u00e9fi mondial important, catalysant des investissements consid\u00e9rables de la part d'acteurs publics et priv\u00e9s majeurs. Bien que des mod\u00e8les de fondation comme OpenAI et Mistral suscitent un grand enthousiasme aupr\u00e8s du public et des entreprises, Sundar Pichai, PDG de Google, note que \"les puces et le mat\u00e9riel repr\u00e9sentent l'infrastructure invisible de l'\u00e8re de l'IA, sur laquelle repose tout l'\u00e9difice de la technologie moderne\". Ses propos soulignent l'importance cruciale de l'infrastructure sous-jacente, souvent \u00e9clips\u00e9e par les applications plus visibles de l'IA.<\/p>\n<p>Examinons les principaux \u00e9l\u00e9ments de cette cha\u00eene de valeur pour d\u00e9m\u00ealer le n\u0153ud d'acteurs, les d\u00e9pendances \u00e9conomiques et les questions g\u00e9opolitiques qui fa\u00e7onnent l'avenir de l'IA g\u00e9n\u00e9rative.<\/p>\n<p>&nbsp;<\/p>\n<p><strong>LES PUCES, AU C\u0152UR DE L'INTELLIGENCE ARTIFICIELLE G\u00c9N\u00c9RATIVE ET UNE PI\u00c8CE ESSENTIELLE SUR L'\u00c9CHIQUIER G\u00c9OPOLITIQUE<\/strong><\/p>\n<p>La puce \u00e9lectronique est la composante fondamentale de l'intelligence artificielle g\u00e9n\u00e9rative. D'abord fruit de prodiges techniques, elle repr\u00e9sente aujourd'hui un enjeu de pouvoir mondial et fa\u00e7onne les strat\u00e9gies \u00e9conomiques globales.<\/p>\n<ul>\n<li><strong>Les mati\u00e8res premi\u00e8res, un puissant levier pour la Chine<br \/>\n<\/strong>La Chine occupe une place pr\u00e9pond\u00e9rante dans l'approvisionnement en silicium et en terres rares, indispensables \u00e0 la production de semi-conducteurs. Contr\u00f4lant 85% du march\u00e9 de la transformation des terres rares, le pays utilise strat\u00e9giquement son monopole pour influencer le march\u00e9 mondial, notamment en r\u00e9ponse \u00e0 des politiques protectionnistes comme celles des \u00c9tats-Unis, qui ont impos\u00e9 des restrictions aux exportations de germanium et de gallium.<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<ul>\n<li><strong>ASML et la domination europ\u00e9enne dans les machines de haute pr\u00e9cision<br \/>\n<\/strong>La soci\u00e9t\u00e9 n\u00e9erlandaise ASML r\u00e8gne sur le march\u00e9 des machines de lithographie dans l'ultraviolet extr\u00eame (EUV), indispensables pour graver des circuits de moins de 10 nm sur les puces \u00e9lectroniques. Une seule de ces machines est un v\u00e9ritable colosse : elle p\u00e8se quelque 150 tonnes, est exp\u00e9di\u00e9e dans 13 conteneurs et est ensuite assembl\u00e9e par 250 ing\u00e9nieurs pendant au moins six mois ! Ce monopole technologique place ASML au centre des d\u00e9bats g\u00e9opolitiques, notamment dans le cadre des restrictions d'importation impos\u00e9es par les Etats-Unis \u00e0 la Chine, soulignant l'importance cruciale de ces technologies dans les relations internationales.<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<ul>\n<li><strong>Nvidia et la supr\u00e9matie am\u00e9ricaine dans la conception des puces<br \/>\n<\/strong>Nvidia, le g\u00e9ant am\u00e9ricain, est \u00e0 l'avant-garde de la conception de puces sp\u00e9cialis\u00e9es (unit\u00e9s de traitement graphique - GPU), avec des innovations qui poussent l'intelligence artificielle vers de nouveaux sommets. En 2023, l'entreprise a g\u00e9n\u00e9r\u00e9 un chiffre d'affaires record de $49 milliards, ce qui t\u00e9moigne de l'impact fondamental de ces technologies dans le secteur des semi-conducteurs et renforce la position de l'Am\u00e9rique dans la concurrence technologique mondiale. La derni\u00e8re innovation de l'entreprise, la plateforme Blackwell, repr\u00e9sente un bond en avant dans la capacit\u00e9 de calcul de l'IA g\u00e9n\u00e9rative, capable de g\u00e9rer de grands mod\u00e8les de langage avec des trillions de param\u00e8tres avec une efficacit\u00e9 \u00e9nerg\u00e9tique am\u00e9lior\u00e9e et des co\u00fbts consid\u00e9rablement r\u00e9duits.<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<ul>\n<li><strong>TSMC, le titan ta\u00efwanais de la fabrication de puces \u00e9lectroniques<br \/>\n<\/strong>Le PDG de Nvidia a bien r\u00e9sum\u00e9 la situation : \"Il y a l'eau, il y a l'air et il y a TSMC\" Le leadership de TSMC dans la fabrication de puces avanc\u00e9es est ind\u00e9niable. Contr\u00f4lant 90% du march\u00e9 des puces de 3 \u00e0 7 nm, TSMC symbolise la supr\u00e9matie de Ta\u00efwan dans ce domaine. La technologie de fabrication 3 nm de TSMC est particuli\u00e8rement remarquable et devrait g\u00e9n\u00e9rer plus de 20% des revenus de l'entreprise en 2024. Face \u00e0 cette domination, l'am\u00e9ricain Intel r\u00e9alise des investissements consid\u00e9rables pour rivaliser avec TSMC, notamment plus de $100 milliards dans les cinq prochaines ann\u00e9es pour \u00e9tendre ses capacit\u00e9s de fabrication et de recherche aux Etats-Unis.<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p><strong>LA STRAT\u00c9GIE D'INT\u00c9GRATION VERTICALE DES G\u00c9ANTS DE LA TECHNOLOGIE<\/strong><\/p>\n<p>Les entreprises de cloud verticalement int\u00e9gr\u00e9es comme AWS, Google et Microsoft sont les plus gros clients de Nvidia. Le fait est que l'infrastructure cloud est au c\u0153ur de l'IA g\u00e9n\u00e9rative, fournissant les ressources de calcul et de stockage n\u00e9cessaires pour former, d\u00e9ployer et d\u00e9velopper ces syst\u00e8mes intelligents. En m\u00eame temps qu'ils fa\u00e7onnent le d\u00e9veloppement de l'\u00e9cosyst\u00e8me des applications d'IA g\u00e9n\u00e9rative, ces acteurs cherchent \u00e0 remonter la cha\u00eene de valeur et \u00e0 int\u00e9grer les \u00e9l\u00e9ments critiques de leur infrastructure technologique.<\/p>\n<ul>\n<li><strong>D\u00e9veloppement de puces sp\u00e9cifiques<br \/>\n<\/strong>Pour r\u00e9duire leur d\u00e9pendance vis-\u00e0-vis des autres, ces g\u00e9ants de la tech ont commenc\u00e9 \u00e0 cr\u00e9er leurs propres semi-conducteurs. Google a lanc\u00e9 ses propres puces d\u00e9di\u00e9es \u00e0 l'IA g\u00e9n\u00e9rative, appel\u00e9es TPU, tandis qu'Amazon a d\u00e9ploy\u00e9 ses propres puces Graviton pour optimiser l'efficacit\u00e9 \u00e9nerg\u00e9tique de son infrastructure. Microsoft intensifie ses efforts pour d\u00e9velopper des alternatives \u00e0 Nvidia en r\u00e9alisant des investissements consid\u00e9rables. Enfin, Apple a pris des mesures importantes en faveur de l'int\u00e9gration verticale en d\u00e9veloppant ses propres composants mat\u00e9riels, tels que les puces Apple Silicon, r\u00e9duisant ainsi sa d\u00e9pendance \u00e0 l'\u00e9gard de fournisseurs externes tels qu'Intel et Samsung. Ces d\u00e9veloppements permettent aux hyperscalers de renforcer leurs positions sur le march\u00e9 en offrant des solutions technologiques \u00e9troitement int\u00e9gr\u00e9es et optimis\u00e9es pour leurs services.<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<ul>\n<li><strong>S\u00e9curiser les ressources \u00e9nerg\u00e9tiques<br \/>\n<\/strong>Pour r\u00e9pondre \u00e0 la croissance extr\u00eame des besoins \u00e9nerg\u00e9tiques des centres de donn\u00e9es, les g\u00e9ants de la technologie adoptent des strat\u00e9gies centr\u00e9es sur l'\u00e9nergie nucl\u00e9aire. Ces investissements sont destin\u00e9s \u00e0 l'achat de terrains autour des centrales nucl\u00e9aires, \u00e0 la construction de nouvelles infrastructures et \u00e0 des partenariats avec des entreprises \u00e9nerg\u00e9tiques existantes. Amazon a acquis un centre de donn\u00e9es enti\u00e8rement aliment\u00e9 par une centrale nucl\u00e9aire en Pennsylvanie, dans le cadre d'un accord de $650 millions avec Talen Energy. Microsoft a \u00e9galement une strat\u00e9gie claire en mati\u00e8re de d\u00e9veloppement de petits r\u00e9acteurs nucl\u00e9aires modulaires (SMR) afin d'am\u00e9liorer sa propre efficacit\u00e9 \u00e9nerg\u00e9tique, mais aussi d'offrir \u00e9ventuellement ces solutions \u00e0 d'autres fournisseurs d'\u00e9nergie dans le monde.<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<ul>\n<li><strong>V\u00e9rification des mod\u00e8les de fondation<br \/>\n<\/strong>L'importance cruciale de l'IA g\u00e9n\u00e9rative pour les produits des GAFAM les pousse \u00e0 investir massivement dans des start-ups proposant les mod\u00e8les de base les plus efficaces (un mod\u00e8le de base utilise ses connaissances acquises pour g\u00e9n\u00e9rer un nouveau contenu original). Cette strat\u00e9gie a conduit \u00e0 la concentration du secteur autour d'un petit nombre d'acteurs puissants qui, dot\u00e9s d'un capital important, fa\u00e7onnent le d\u00e9veloppement de l'IA g\u00e9n\u00e9rative. En cons\u00e9quence, l'industrie de l'IA est caract\u00e9ris\u00e9e par des transactions importantes qui illustrent la centralisation du pouvoir et la concentration du march\u00e9. En contr\u00f4lant les mod\u00e8les de base, ces acteurs influents s'assurent non seulement une avance technologique, mais aussi une influence d\u00e9cisive sur l'orientation future de l'IA g\u00e9n\u00e9rative. Microsoft a investi plus de $13 milliards dans OpenAI pour acqu\u00e9rir une participation de 49%. Cet investissement strat\u00e9gique permettra \u00e0 Microsoft d'int\u00e9grer les technologies d'OpenAI dans sa suite Office. Amazon, quant \u00e0 lui, s'est engag\u00e9 \u00e0 hauteur de $4 milliards dans Anthropic, une start-up sp\u00e9cialis\u00e9e dans le d\u00e9veloppement de mod\u00e8les de chatbot comme Claude. Apple a acquis jusqu'\u00e0 32 start-ups sp\u00e9cialis\u00e9es dans l'IA en 2023, soit plus que tout autre g\u00e9ant de la tech.<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p><strong>NOUVELLES D\u00c9PENDANCES, NOUVEAUX D\u00c9FIS<\/strong><\/p>\n<p>La concentration du march\u00e9 de l'IA g\u00e9n\u00e9rative entre les mains de quelques g\u00e9ants de la technologie pr\u00e9sente des d\u00e9fis majeurs pour les entreprises et les organisations mondiales. En contr\u00f4lant les ressources cl\u00e9s n\u00e9cessaires au d\u00e9veloppement de l'IA, ces entreprises peuvent potentiellement limiter l'acc\u00e8s aux technologies n\u00e9cessaires \u00e0 d'autres acteurs, freinant ainsi l'innovation dans d'autres secteurs ou zones g\u00e9ographiques. Cette situation pourrait \u00e9galement donner lieu \u00e0 des pratiques anticoncurrentielles, lorsque les grandes entreprises exploitent leur position dominante pour cr\u00e9er des conditions de march\u00e9 d\u00e9favorables aux concurrents et renforcer leurs monopoles.<\/p>\n<p>Cette r\u00e9alit\u00e9 pose des d\u00e9fis strat\u00e9giques majeurs aux r\u00e9gulateurs et aux d\u00e9cideurs politiques, qui doivent trouver des moyens d'encourager une concurrence saine tout en promouvant l'innovation et l'acc\u00e8s \u00e9quitable aux technologies de pointe. Pour l'Europe et les autres r\u00e9gions qui cherchent \u00e0 renforcer leur autonomie technologique, il devient imp\u00e9ratif de d\u00e9velopper des alternatives viables et de soutenir les infrastructures qui permettent une plus grande diversit\u00e9 dans le d\u00e9veloppement de l'IA g\u00e9n\u00e9rative. Il peut s'agir de diversifier les fournisseurs de technologies, d'investir dans des technologies ouvertes ou interop\u00e9rables et de participer \u00e0 des alliances industrielles susceptibles d'offrir un certain effet de levier face aux pouvoirs dominants des g\u00e9ants de la technologie.<\/p>\n<p>&nbsp;<\/p>\n<p><img fetchpriority=\"high\" decoding=\"async\" class=\"alignnone wp-image-43956\" src=\"https:\/\/www.accuracy.com\/wp-content\/uploads\/2024\/07\/The-main-companies-behind-generative-AI-279x300.png\" alt=\"\" width=\"400\" height=\"430\" srcset=\"https:\/\/www.accuracy.com\/wp-content\/uploads\/2024\/07\/The-main-companies-behind-generative-AI-279x300.png 279w, https:\/\/www.accuracy.com\/wp-content\/uploads\/2024\/07\/The-main-companies-behind-generative-AI-953x1024.png 953w, https:\/\/www.accuracy.com\/wp-content\/uploads\/2024\/07\/The-main-companies-behind-generative-AI-768x826.png 768w, https:\/\/www.accuracy.com\/wp-content\/uploads\/2024\/07\/The-main-companies-behind-generative-AI-1429x1536.png 1429w, https:\/\/www.accuracy.com\/wp-content\/uploads\/2024\/07\/The-main-companies-behind-generative-AI-11x12.png 11w, https:\/\/www.accuracy.com\/wp-content\/uploads\/2024\/07\/The-main-companies-behind-generative-AI.png 1775w\" sizes=\"(max-width: 400px) 100vw, 400px\" \/><\/p>\n<p>&nbsp;<\/p>\n<hr \/>\n<p><strong>Jean Barr\u00e8re - Associ\u00e9, Accuracy \/ Helena Javitter - Manager, Accuracy<br \/>\n<\/strong><em>Accuracy Talks Straight #10 - Aper\u00e7u de l'industrie<\/em><\/p>","protected":false},"excerpt":{"rendered":"<p>The emergence of generative AI presents a significant global challenge, catalysing considerable investment by major public and private players. Though foundation models like OpenAI and Mistral are arousing great enthusiasm among the public and corporates alike, Sundar Pichai, CEO of Google, notes, \u2018Chips and hardware represent the invisible infrastructure of the AI era, on which [&hellip;]<\/p>\n","protected":false},"author":58,"featured_media":47505,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[212,233,306],"tags":[281],"class_list":["post-43948","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-analysis","category-article","category-artificial-intelligence-analysis","tag-accuracy-talks-straight-10"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.5 (Yoast SEO v27.5) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Generative AI: More than meets the eye - Accuracy<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.accuracy.com\/fr\/laai-generative-plus-quun-simple-coup-doeil\/\" \/>\n<meta property=\"og:locale\" content=\"fr_CA\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Generative AI: More than meets the eye\" \/>\n<meta property=\"og:description\" content=\"The emergence of generative AI presents a significant global challenge, catalysing considerable investment by major public and private players. Though foundation models like OpenAI and Mistral are arousing great enthusiasm among the public and corporates alike, Sundar Pichai, CEO of Google, notes, \u2018Chips and hardware represent the invisible infrastructure of the AI era, on which [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.accuracy.com\/fr\/laai-generative-plus-quun-simple-coup-doeil\/\" \/>\n<meta property=\"og:site_name\" content=\"Accuracy\" \/>\n<meta property=\"article:published_time\" content=\"2024-05-07T11:00:58+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-09-12T11:43:35+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.accuracy.com\/wp-content\/uploads\/2024\/05\/shutterstock_2397304807-scaled-e1726141407580.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1681\" \/>\n\t<meta property=\"og:image:height\" content=\"1433\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"albane.debraquilanges@accuracy.com\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" content=\"albane.debraquilanges@accuracy.com\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimation du temps de lecture\" \/>\n\t<meta name=\"twitter:data2\" content=\"6 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.accuracy.com\\\/en_gb\\\/generative-ai-more-than-meets-the-eye\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.accuracy.com\\\/en_gb\\\/generative-ai-more-than-meets-the-eye\\\/\"},\"author\":{\"name\":\"albane.debraquilanges@accuracy.com\",\"@id\":\"https:\\\/\\\/www.accuracy.com\\\/#\\\/schema\\\/person\\\/72929a53f3d091e37119cd84ead1690c\"},\"headline\":\"Generative AI: More than meets the eye\",\"datePublished\":\"2024-05-07T11:00:58+00:00\",\"dateModified\":\"2024-09-12T11:43:35+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.accuracy.com\\\/en_gb\\\/generative-ai-more-than-meets-the-eye\\\/\"},\"wordCount\":1207,\"publisher\":{\"@id\":\"https:\\\/\\\/www.accuracy.com\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.accuracy.com\\\/en_gb\\\/generative-ai-more-than-meets-the-eye\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.accuracy.com\\\/wp-content\\\/uploads\\\/2024\\\/05\\\/shutterstock_2397304807-scaled-e1726141407580.jpg\",\"keywords\":[\"Accuracy Talks Straight 10\"],\"articleSection\":[\"Analysis\",\"Article\",\"Artificial Intelligence\"],\"inLanguage\":\"fr-CA\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.accuracy.com\\\/en_gb\\\/generative-ai-more-than-meets-the-eye\\\/\",\"url\":\"https:\\\/\\\/www.accuracy.com\\\/en_gb\\\/generative-ai-more-than-meets-the-eye\\\/\",\"name\":\"Generative AI: More than meets the eye - 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