{"id":21817,"date":"2016-06-13T22:00:00","date_gmt":"2016-06-13T20:00:00","guid":{"rendered":"https:\/\/www.accuracy.com\/2016\/06\/13\/les-echos-la-francaise-des-marques\/"},"modified":"2023-07-28T10:31:34","modified_gmt":"2023-07-28T08:31:34","slug":"les-echos-la-francaise-des-marques","status":"publish","type":"post","link":"https:\/\/www.accuracy.com\/fr\/les-echos-la-francaise-des-marques\/","title":{"rendered":"Les Echos - La Fran\u00e7aise des marques"},"content":{"rendered":"<div class=\"copy-paste-block\"><strong>Si la France peut \u00eatre consid\u00e9r\u00e9e comme la championne du monde des marques, elle est affect\u00e9e par le d\u00e9clin global des marques dans la valeur d'entreprise. <\/strong><\/div>\n<div class=\"copy-paste-block\"><\/div>\n<div class=\"copy-paste-block\">(\u2026)<\/div>\n<div class=\"copy-paste-block\"><\/div>\n<div class=\"copy-paste-block\">\n<div class=\"copy-paste-block\">\" Il est aujourd'hui possible d'\u00e9tudier les sp\u00e9cificit\u00e9s fran\u00e7aises \u00e0 l'aide de transactions financi\u00e8res r\u00e9alis\u00e9es par les grands groupes cot\u00e9s impliquant l'acquisition de marques. En effet, ces groupes appliquent les normes comptables internationales en mati\u00e8re d'information financi\u00e8re : les IFRS\u00a0\u00a0 <em>(\" Normes internationales d'information financi\u00e8re \")<\/em>. Ces normes exigent que les soci\u00e9t\u00e9s acqu\u00e9reuses communiquent l'estimation de la valeur des actifs acquis, y compris celle de marques comprises dans l'acquisition d'une soci\u00e9t\u00e9. \"<\/div>\n<div class=\"copy-paste-block\"><\/div>\n<div class=\"copy-paste-block\">(\u2026)<\/div>\n<div class=\"copy-paste-block\"><\/div>\n<div class=\"copy-paste-block\">\n<div class=\"copy-paste-block\">\" Par\u00a0 <strong>Luc Paugam<\/strong>,\u00a0 <strong>Christof Binder<\/strong> et\u00a0 <a href=\"http:\/\/fr.accuracy.com\/our-firm\/leadership\/france\/henri-philippe_14_country66_leadership367.html\" target=\"_self\" rel=\"noopener\"><strong>Henri Philippe<\/strong><\/a> \"<\/div>\n<\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>Si la France peut \u00eatre consid\u00e9r\u00e9e comme la championne du monde des marques, elle est affect\u00e9e par le d\u00e9clin global des marques dans la valeur d\u2019entreprise. (&#8230;) \u00ab Il est aujourd\u2019hui possible d\u2019\u00e9tudier les sp\u00e9cificit\u00e9s fran\u00e7aises \u00e0 l\u2019aide de transactions financi\u00e8res r\u00e9alis\u00e9es par les grands groupes cot\u00e9s impliquant l\u2019acquisition de marques. En effet, ces groupes [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[113,58],"tags":[177],"class_list":["post-21817","post","type-post","status-publish","format-standard","hentry","category-france","category-news","tag-news"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.9 (Yoast SEO v27.9) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Les Echos - &#039;La Fran\u00e7aise des marques\u2019 - Accuracy<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.accuracy.com\/fr\/les-echos-la-francaise-des-marques\/\" \/>\n<meta property=\"og:locale\" content=\"fr_CA\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Les Echos - &#039;La Fran\u00e7aise des marques\u2019\" \/>\n<meta property=\"og:description\" content=\"Si la France peut \u00eatre consid\u00e9r\u00e9e comme la championne du monde des marques, elle est affect\u00e9e par le d\u00e9clin global des marques dans la valeur d\u2019entreprise. (&#8230;) \u00ab Il est aujourd\u2019hui possible d\u2019\u00e9tudier les sp\u00e9cificit\u00e9s fran\u00e7aises \u00e0 l\u2019aide de transactions financi\u00e8res r\u00e9alis\u00e9es par les grands groupes cot\u00e9s impliquant l\u2019acquisition de marques. 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(&#8230;) \u00ab Il est aujourd\u2019hui possible d\u2019\u00e9tudier les sp\u00e9cificit\u00e9s fran\u00e7aises \u00e0 l\u2019aide de transactions financi\u00e8res r\u00e9alis\u00e9es par les grands groupes cot\u00e9s impliquant l\u2019acquisition de marques. 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