{"id":21653,"date":"2011-02-06T23:00:00","date_gmt":"2011-02-06T22:00:00","guid":{"rendered":"https:\/\/www.accuracy.com\/2011\/02\/06\/option-finance-facebook-sa-valorisation-est-elle-bien-raisonnable\/"},"modified":"2023-07-28T10:26:36","modified_gmt":"2023-07-28T08:26:36","slug":"option-finance-facebook-sa-valorisation-est-elle-bien-raisonnable","status":"publish","type":"post","link":"https:\/\/www.accuracy.com\/fr\/option-finance-facebook-sa-valorisation-est-elle-bien-raisonnable\/","title":{"rendered":"Option Finance - Facebook : sa valorisation est-elle bien raisonnable ?"},"content":{"rendered":"<p><strong>Estim\u00e9e jusqu\u2019\u00e0 pr\u00e8s de 83 milliards de dollars, la valorisation de Facebook para\u00eet difficile \u00e0 justifier. Mais les investisseurs parient sur la capacit\u00e9 du site \u00e0 mon\u00e9tiser son audience.<\/strong><\/p>\n<p>2, 15, 35, 50\u2026 et tout derni\u00e8rement\u00a0: 82,9 milliards de dollars\u00a0! La valorisation du r\u00e9seau social Facebook\u00a0 a atteint un nouveau sommet fin janvier. [\u2026]<\/p>\n<p>D\u2019apr\u00e8s les analystes, le chiffre d\u2019affaires de la soci\u00e9t\u00e9 [\u2026] s\u2019\u00e9l\u00e8verait \u00e0 pr\u00e8s de 2 milliards d\u2019euros en 2010, apr\u00e8s avoir atteint 500 millions de dollars en 2009. Facebook assure en outre \u00eatre b\u00e9n\u00e9ficiaire depuis 2009, les montants de b\u00e9n\u00e9fice \u00e9voqu\u00e9s pour 2010 \u00e9tant de plusieurs centaines de millions de dollars. [\u2026] Ces chiffres suffisent \u00e0 illustrer le d\u00e9calage entre la situation financi\u00e8re actuelle de l\u2019entreprise et sa valorisation. [\u2026]<\/p>\n<p>\u00ab\u00a0Le principe de base de l\u2019\u00e9valuation, c\u2019est qu\u2019un actif vaut ce qu\u2019il rapportera dans le futur, rappelle Henri Philippe, associ\u00e9 chez Accuracy. Quelle que soit la valorisation de Facebook, les investisseurs qui prennent des parts le font car ils croient au business model de ce site.\u00a0\u00bb[\u2026]<\/p>\n<p>\u00ab\u00a0Cela pose d\u2019ailleurs la question de la justesse des valorisations \u00e9voqu\u00e9es, qui reposent sur des transactions ponctuelles portant sur des prises de participation minimes, et non sur des \u00e9changes fr\u00e9quents comme en Bourse\u00a0\u00bb \u00e9voque Christophe Leclerc, associ\u00e9 chez Accuracy. [\u2026] \u00ab\u00a0Les calculs sont fauss\u00e9s car on extrapole quelques pour cents \u00e0 la totalit\u00e9 de la soci\u00e9t\u00e9, estime Christophe Leclerc. Les deals sur lesquels se basent ces \u00e9valuations ne sont pas significatifs.\u00a0\u00bb [\u2026]<\/p>\n<p>En parall\u00e8le, le site d\u00e9veloppe de nouveaux services payants, pour devenir une plateforme commerciale. Il a par exemple lanc\u00e9 Facebook Deals. [\u2026] Il cherche aussi \u00e0 multiplier les partenariats. [\u2026] Malgr\u00e9 tous ces projets, l\u2019incertitude reste forte sur l\u2019avenir \u00e9conomique du site. \u00ab\u00a0Facebook est apparu tr\u00e8s rapidement et peut aussi dispara\u00eetre tr\u00e8s vite car son mod\u00e8le \u00e9conomique n\u2019est pas encore bien d\u00e9fini, pr\u00e9vient Christophe Leclerc. On ne sait pas encore comment vont r\u00e9agir les internautes lorsque Facebook va commencer \u00e0 commercialiser les informations dont il dispose sur ses membres.\u00a0\u00bb<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Estim\u00e9e jusqu\u2019\u00e0 pr\u00e8s de 83 milliards de dollars, la valorisation de Facebook para\u00eet difficile \u00e0 justifier. Mais les investisseurs parient sur la capacit\u00e9 du site \u00e0 mon\u00e9tiser son audience. 2, 15, 35, 50\u2026 et tout derni\u00e8rement\u00a0: 82,9 milliards de dollars\u00a0! La valorisation du r\u00e9seau social Facebook\u00a0 a atteint un nouveau sommet fin janvier. [\u2026] D\u2019apr\u00e8s [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[113],"tags":[177],"class_list":["post-21653","post","type-post","status-publish","format-standard","hentry","category-france","tag-news"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.6 (Yoast SEO v27.6) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Option Finance \u2013 Facebook : sa valorisation est-elle bien raisonnable ? - Accuracy<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.accuracy.com\/fr\/option-finance-facebook-sa-valorisation-est-elle-bien-raisonnable\/\" \/>\n<meta property=\"og:locale\" content=\"fr_CA\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Option Finance \u2013 Facebook : sa valorisation est-elle bien raisonnable ?\" \/>\n<meta property=\"og:description\" content=\"Estim\u00e9e jusqu\u2019\u00e0 pr\u00e8s de 83 milliards de dollars, la valorisation de Facebook para\u00eet difficile \u00e0 justifier. Mais les investisseurs parient sur la capacit\u00e9 du site \u00e0 mon\u00e9tiser son audience. 2, 15, 35, 50\u2026 et tout derni\u00e8rement\u00a0: 82,9 milliards de dollars\u00a0! La valorisation du r\u00e9seau social Facebook\u00a0 a atteint un nouveau sommet fin janvier. 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