{"id":21495,"date":"2005-08-17T22:00:00","date_gmt":"2005-08-17T20:00:00","guid":{"rendered":"https:\/\/www.accuracy.com\/2005\/08\/17\/key-points-in-the-valuation-of-brands\/"},"modified":"2024-01-30T17:29:49","modified_gmt":"2024-01-30T16:29:49","slug":"les-points-cles-de-levaluation-des-marques","status":"publish","type":"post","link":"https:\/\/www.accuracy.com\/fr\/key-points-in-the-valuation-of-brands\/","title":{"rendered":"Points cl\u00e9s de l'\u00e9valuation des marques"},"content":{"rendered":"<p class=\"Default\">Pour \u00e9valuer les marques, il existe deux approches - intrins\u00e8que et analogique - qui recouvrent les deux cat\u00e9gories de m\u00e9thodes mises en \u0153uvre pour \u00e9valuer les entreprises. A c\u00f4t\u00e9 de ces approches d'\u00e9valuation, il existe \u00e9galement des r\u00e9f\u00e9rences qui peuvent fournir une premi\u00e8re estimation.<\/p>\n<p>Cet article vise \u00e0 pr\u00e9senter un aper\u00e7u critique non exhaustif mais suffisamment complet pour mettre en perspective les diff\u00e9rentes r\u00e9f\u00e9rences et m\u00e9thodes disponibles.<\/p>","protected":false},"excerpt":{"rendered":"<p>To appraise brands, there are two approaches \u2013 intrinsic and analogical \u2013 which cover the two categories of methods implemented to appraise companies. Alongside these valuation approaches, there are also references that can provide an initial estimate. This article aims to present a non-exhaustive but sufficiently complete critical overview to provide a perspective on the [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[58],"tags":[177],"class_list":["post-21495","post","type-post","status-publish","format-standard","hentry","category-news","tag-news"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.1 (Yoast SEO v28.1) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Key points in the valuation of brands - Accuracy<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.accuracy.com\/fr\/les-points-cles-de-levaluation-des-marques\/\" \/>\n<meta property=\"og:locale\" content=\"fr_CA\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Key points in the valuation of brands\" \/>\n<meta property=\"og:description\" content=\"To appraise brands, there are two approaches \u2013 intrinsic and analogical \u2013 which cover the two categories of methods implemented to appraise companies. 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