{"id":60211,"date":"2026-02-13T16:15:38","date_gmt":"2026-02-13T15:15:38","guid":{"rendered":"https:\/\/www.accuracy.com\/?p=60211"},"modified":"2026-02-24T17:14:13","modified_gmt":"2026-02-24T16:14:13","slug":"boursobank-hello-bank-fortuneo-comment-chacun-joue-sa-carte-dans-la-grande-bataille-des-banques-en-ligne-les-echos","status":"publish","type":"post","link":"https:\/\/www.accuracy.com\/en_gb\/boursobank-hello-bank-fortuneo-comment-chacun-joue-sa-carte-dans-la-grande-bataille-des-banques-en-ligne-les-echos\/","title":{"rendered":"BoursoBank, Hello bank, Fortuneo : comment chacun joue sa carte dans la grande bataille des banques en ligne – Les Echos"},"content":{"rendered":"

A la lumi\u00e8re des r\u00e9sultats annuels qui viennent d’\u00eatre publi\u00e9s, les filiales 100 % en ligne des grandes banques fran\u00e7aises sont plus que jamais profond\u00e9ment ancr\u00e9es dans la strat\u00e9gie de banque de d\u00e9tail de leur maison m\u00e8re. Avec un positionnement et un niveau de maturit\u00e9 tr\u00e8s diff\u00e9rents d’une marque \u00e0 l’autre […]<\/p>\n

\u00ab On voit bien que sur ce march\u00e9, il y a deux approches principales : offensive, tourn\u00e9e vers la conqu\u00eate client et les b\u00e9n\u00e9fices, et d\u00e9fensive, qui sert plut\u00f4t un objectif de baisse de \u00ab cost to serve \u00bb (l’ensemble des co\u00fbts n\u00e9cessaires pour d\u00e9livrer un service \u00e0 un client, NDLR) pour la client\u00e8le faiblement r\u00e9mun\u00e9ratrice qui a moins besoin de l’accompagnement d’un conseiller \u00bb, explique Nicolas <\/strong>Darbo<\/strong>,<\/strong> associ\u00e9 chez Accuracy<\/strong>. Si BoursoBank fait plut\u00f4t partie de la premi\u00e8re cat\u00e9gorie, la filiale de BNP Paribas, Hello bank, semble plut\u00f4t appartenir \u00e0 la seconde, bien qu’elle affiche \u00e9galement d’importantes ambitions.<\/p>\n

\n

Lire l’article entier ici<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"

A la lumi\u00e8re des r\u00e9sultats annuels qui viennent d’\u00eatre publi\u00e9s, les filiales 100 % en ligne des grandes banques fran\u00e7aises sont plus que jamais profond\u00e9ment ancr\u00e9es dans la strat\u00e9gie de banque de d\u00e9tail de leur maison m\u00e8re. Avec un positionnement et un niveau de maturit\u00e9 tr\u00e8s diff\u00e9rents d’une marque \u00e0 l’autre […] \u00ab On voit […]<\/p>\n","protected":false},"author":60,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[318],"tags":[],"class_list":["post-60211","post","type-post","status-publish","format-standard","hentry","category-fr-press"],"acf":[],"yoast_head":"\nBoursoBank, Hello bank, Fortuneo : comment chacun joue sa carte dans la grande bataille des banques en ligne - Les Echos - Accuracy<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.accuracy.com\/en_gb\/boursobank-hello-bank-fortuneo-comment-chacun-joue-sa-carte-dans-la-grande-bataille-des-banques-en-ligne-les-echos\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"BoursoBank, Hello bank, Fortuneo : comment chacun joue sa carte dans la grande bataille des banques en ligne - Les Echos\" \/>\n<meta property=\"og:description\" content=\"A la lumi\u00e8re des r\u00e9sultats annuels qui viennent d’\u00eatre publi\u00e9s, les filiales 100 % en ligne des grandes banques fran\u00e7aises sont plus que jamais profond\u00e9ment ancr\u00e9es dans la strat\u00e9gie de banque de d\u00e9tail de leur maison m\u00e8re. 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