{"id":60141,"date":"2026-02-24T07:00:26","date_gmt":"2026-02-24T06:00:26","guid":{"rendered":"https:\/\/www.accuracy.com\/?p=60141"},"modified":"2026-02-24T07:23:27","modified_gmt":"2026-02-24T06:23:27","slug":"global-beauty-market-performance-analysis-of-global-beauty-leaders-q4-2025","status":"publish","type":"post","link":"https:\/\/www.accuracy.com\/en_gb\/global-beauty-market-performance-analysis-of-global-beauty-leaders-q4-2025\/","title":{"rendered":"Global beauty market &#8211; Performance analysis of Global Beauty leaders Q4-2025"},"content":{"rendered":"<div data-elementor-type=\"wp-post\" data-elementor-id=\"60141\" class=\"elementor elementor-60141\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-49d17fb e-flex e-con-boxed e-con e-parent\" data-id=\"49d17fb\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-fe9cc67 elementor-widget elementor-widget-text-editor\" data-id=\"fe9cc67\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Following the release of Puig\u2019s quarterly results last week, all major beauty groups have now released their financial performance for the October\u2013December period.<br \/>As the year closes, we can take stock of the winners and losers of 2025.<\/p><p><strong>L\u2019Or\u00e9al and Puig emerged as the clear winners of 2025<\/strong>, delivering the strongest performance among the major players:<\/p><ul><li><strong>Puig<\/strong> continues to outperform the sector, driven by its strong portfolio of fragrances &#8211; both premium and mass &#8211; the fastest-growing category in beauty.<\/li><li><strong>L\u2019Or\u00e9al<\/strong> closed the year with its strongest quarterly performance, with all divisions and geographic markets reporting growth.<\/li><\/ul><p><strong><br \/>Est\u00e9e Lauder and Shiseido, <\/strong><strong>both of which have undergone operational restructuring, now appear to be seeing the first signs of improvement. <\/strong>Although full\u2011year performance remains negative for both groups, they have returned to growth over the past two quarters<strong>:<\/strong><\/p><ul><li>For <strong>Est\u00e9e Lauder<\/strong>, the recovery has been driven notably by China (+11% over the last two quarters) and APAC (+5%), while the Americas remain slightly negative (-1%). Growth is mainly led by the fragrance segment (20% of net sales, +10%).<\/li><li>For <strong>Shiseido<\/strong>, performance remains highly dependent on its core markets &#8211; China, Japan and Travel Retail (66% of revenues). The Group is less exposed to the fragrance trend due to its portfolio\u2019s strong focus on skincare.<\/li><\/ul><p><strong><br \/>Coty <\/strong>remains under pressure, reporting a fifth consecutive quarter of decline, with its share price down ~59% year-on-year. The Group announced a CEO change at the end of December.<\/p><p><strong><br \/>LVMH Beauty <\/strong>has not fully capitalised on the strength of its brand portfolio, reporting 0% organic growth for the full year and -1% in Q4. The Group announced the replacement of the CEO of its beauty division last month.<\/p><p><strong><u>Market Trends<\/u><\/strong><\/p><ul><li>Premium and mass fragrances continue to drive overall market growth<\/li><li>High-performance skincare products are attracting increasing attention from market players<\/li><li>China and the US have shown signs of improving market conditions in the second half of the year<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-e6e43b9 e-flex e-con-boxed e-con e-parent\" data-id=\"e6e43b9\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-29d4b84 elementor-widget elementor-widget-text-editor\" data-id=\"29d4b84\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><a href=\"https:\/\/www.accuracy.com\/wp-content\/uploads\/2026\/02\/Cosmetics-market-analysis-Q4-2025.pdf\" class=\"pdfemb-viewer\" style=\"\" data-width=\"max\" data-height=\"max\" data-toolbar=\"bottom\" data-toolbar-fixed=\"on\">Cosmetics market analysis &#8211; Q4 2025<\/a><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>Following the release of Puig\u2019s quarterly results last week, all major beauty groups have now released their financial performance for the October\u2013December period. As the year closes, we can take stock of the winners and losers of 2025. L\u2019Or\u00e9al and Puig emerged as the clear winners of 2025, delivering the strongest performance among the major [&hellip;]<\/p>\n","protected":false},"author":42,"featured_media":60150,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[212,262,268],"tags":[],"class_list":["post-60141","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-analysis","category-consumer-goods-analysis","category-luxury-analysis"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.5 (Yoast SEO v27.5) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Global beauty market - Performance analysis of Global Beauty leaders Q4-2025 - Accuracy<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.accuracy.com\/en_gb\/global-beauty-market-performance-analysis-of-global-beauty-leaders-q4-2025\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Global beauty market - Performance analysis of Global Beauty leaders Q4-2025\" \/>\n<meta property=\"og:description\" content=\"Following the release of Puig\u2019s quarterly results last week, all major beauty groups have now released their financial performance for the October\u2013December period. As the year closes, we can take stock of the winners and losers of 2025. L\u2019Or\u00e9al and Puig emerged as the clear winners of 2025, delivering the strongest performance among the major [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.accuracy.com\/en_gb\/global-beauty-market-performance-analysis-of-global-beauty-leaders-q4-2025\/\" \/>\n<meta property=\"og:site_name\" content=\"Accuracy\" \/>\n<meta property=\"article:published_time\" content=\"2026-02-24T06:00:26+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-02-24T06:23:27+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.accuracy.com\/wp-content\/uploads\/2026\/02\/shutterstock_2291190939.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1000\" \/>\n\t<meta property=\"og:image:height\" content=\"667\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Van Nguyen\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Van Nguyen\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.accuracy.com\\\/global-beauty-market-performance-analysis-of-global-beauty-leaders-q4-2025\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.accuracy.com\\\/global-beauty-market-performance-analysis-of-global-beauty-leaders-q4-2025\\\/\"},\"author\":{\"name\":\"Van Nguyen\",\"@id\":\"https:\\\/\\\/www.accuracy.com\\\/#\\\/schema\\\/person\\\/11632b97ec903a99c3d7ea899eb532f0\"},\"headline\":\"Global beauty market &#8211; 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