{"id":21495,"date":"2005-08-17T22:00:00","date_gmt":"2005-08-17T20:00:00","guid":{"rendered":"https:\/\/www.accuracy.com\/2005\/08\/17\/key-points-in-the-valuation-of-brands\/"},"modified":"2024-01-30T17:29:49","modified_gmt":"2024-01-30T16:29:49","slug":"key-points-in-the-valuation-of-brands","status":"publish","type":"post","link":"https:\/\/www.accuracy.com\/en_gb\/key-points-in-the-valuation-of-brands\/","title":{"rendered":"Key points in the valuation of brands"},"content":{"rendered":"<p class=\"Default\">To appraise brands, there are two approaches \u2013 intrinsic and analogical \u2013 which cover the two categories of methods implemented to appraise companies. Alongside these valuation approaches, there are also references that can provide an initial estimate.<\/p>\n<p>This article aims to present a non-exhaustive but sufficiently complete critical overview to provide a perspective on the various references and methods available.<\/p>","protected":false},"excerpt":{"rendered":"<p>To appraise brands, there are two approaches \u2013 intrinsic and analogical \u2013 which cover the two categories of methods implemented to appraise companies. Alongside these valuation approaches, there are also references that can provide an initial estimate. This article aims to present a non-exhaustive but sufficiently complete critical overview to provide a perspective on the [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[58],"tags":[177],"class_list":["post-21495","post","type-post","status-publish","format-standard","hentry","category-news","tag-news"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.1 (Yoast SEO v28.1) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Key points in the valuation of brands - Accuracy<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.accuracy.com\/en_gb\/key-points-in-the-valuation-of-brands\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Key points in the valuation of brands\" \/>\n<meta property=\"og:description\" content=\"To appraise brands, there are two approaches \u2013 intrinsic and analogical \u2013 which cover the two categories of methods implemented to appraise companies. 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