Accuracy provides a comprehensive review of media investments for the company leading to concrete findings and recommendations.
Context
A global online shoe retailer started expanding its business throughout Europe. In order to develop its business, it invested significantly in offline and online advertising. The company asked Accuracy to review its media investments by country and channel to provide an insight into the relevance of its investments.
How we helped
Media investments are a hugely important but extremely complicated aspect of the business models of international internet retailers. In order to assess our client’s return on investment (ROI) for TV and online media, we made use of Big Data tools. As the company sells millions of shoes internationally, it had huge amounts of data available for us to analyse. Part of the challenge was selecting the relevant data, restating it for any potential bias and cross-analysing it with market business insights.
Outcome
Following our analyses, our team produced an in-depth report which detailed our client’s investments, highlighting which media investment strategies appeared to be successful and where. Our client implemented some major recommendations in its investment allocation per channel and country to reach higher average ROIs for its advertising strategy. In some countries, the investment reallocation led to a full switch to online media, whereas in others, it made sense to operate a balance of TV and online.
Our added value was being able to manipulate huge amounts of data to provide pertinent and incisive recommendations, resulting in significant savings for our client.
