Business strategy of a high-end seafood operator in Asia Pacific

Accuracy acted as a strategic advisor for a global premium seafood operator based in Oceania.

 

Context

China ranks at the top global level in terms of premium seafood consumption. In the context of lowering Chinese customs barriers, an Oceanian seafood company asked us to assist them in determining the best ways for them to enter the Chinese high-end market.

 

How we helped

Our work was structured into 5 modules:

  • Review of Chinese consumption habits for premium seafood products
  • Mapping of potential business model in China including logistics scheme, distribution channels per segment of clients, price positioning and mark-up invoiced per step of the value chain
  • Brand strategy considerations – attributes for a premium seafood company in China, establishing the brand …
  • Introduction to potential Chinese business partners
  • Translating the business model into a financial business case.

 

Outcome

Accuracy set up a multi-disciplinary team with both Chinese and Western consultants.

Thanks to our work, the client could solve both its marketing and business model issues. We were able to map their target markets (clients, price, brand positioning, commercial channels) and to define and model the target business model to be implemented (capex, logistics, mark-up at each step of the value chain, seasonality considerations).

In the end, the client even identified complementary business lines to invest in to reach critical mass in China.

Case studies

Merger and integration of 3 regiona...

Accuracy assisted Air France Group in the creation of the Hop! airline via the merger of three historical companies.   Context In 2013, Air France Group merged its 3 historical regional airlines companies: Airlinair, Brit Air and Regional under a single umbrella brand a...

Portfolio review of a global high-e...

Accuracy’s work enabled Management to realise the value creation arising from its long-term strategy.   Context A global high-end winemaker with estates in Europe, South America, South Africa and Oceania wanted to determine its long-term strategic orientations and confi...

A leading online shoe retailer requ...

Accuracy provides a comprehensive review of media investments for the company leading to concrete findings and recommendations.   Context A global online shoe retailer started expanding its business throughout Europe. In order to develop its business, it invested signif...